A Hypothetical Social Media Calendar for Epcot

This week in Intro to Multimedia Communications we learned about social media strategy planning. Below is an example of a social media calendar for Walt Disney World’s Epcot theme park for the month of April. It is important to note that the below is for academic purposes only and that Epcot does not have its own social media accounts (Disney does not maintain social media accounts for individual theme parks).

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This month our primary goal is to drive guests to Epcot for the 22nd International Flower & Garden Festival, which runs from March 5 through May 17.

SOCIAL MEDIA CALENDAR

Wednesday, April 1:

Facebook #1: Happy April Fool’s Day! Have you seen our shadow prank yet? https://www.youtube.com/watch?v=Hd_2Y29_FLU

Twitter & Instagram #1: #AprilFools!Have you seen our shadow prank yet?https://www.youtube.com/watch?v=Hd_2Y29_FLU (Post 15 seconds of the video)

Epcot flower and gardenFacebook #2: Join us as we continue celebrating our 22nd annual International Flower & Garden Festival: https://disneyworld.disney.go.com/events-tours/epcot/epcot-international-flower-and-garden-festival/

Instagram #2: Join us as we continue celebrating our 22nd annual International #FlowerandGardenFestival: https://disneyworld.disney.go.com/events-tours/epcot/epcot-international-flower-and-garden-festival/

Thursday, April 2:

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Facebook: Here’s what’s going down at the fifth Fun Fresh Weekend at the Epcot International Flower & Garden Festival:

  • Garden Rocks Concert Series Musical Act: The Orchestra (Known for the Song: “Evil Woman”)
  • Catch Lewis Brehm and Doug Benedict from Disney’s Horticulture as they share tips and tricks you can plant in your own garden
  • See informative and entertaining presentations from nationally known landscape designer, Nick McCullough
  • Join experts as they present great gardening ideas for everyone

For details, visit https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-fun-fresh-weekends/

Instagram and Twitter: This #FunFresh weekend catch The Orchestra at Epcot: https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-fun-fresh-weekends/

Friday, April 3:

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Facebook #1: Did you know that Spaceship Earth is made up of 11,324 aluminum & plastic-alloy triangles?

Twitter & Instagram #1: Did you know that Spaceship Earth is made up of 11,324 aluminum & plastic-alloy triangles?

Facebook #2: Get a sneak peak at this year’s new topiaries: http://www.orlandosentinel.com/travel/attractions/the-daily-disney/os-epcot-flower-garden-sneak-peek-story.html

Twitter #2: Get a sneak peak at this year’s new topiaries: http://www.orlandosentinel.com/travel/attractions/the-daily-disney/os-epcot-flower-garden-sneak-peek-story.html

Saturday, April 4:

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Facebook #1: This Saturday, and every Saturday, behold the past, present and future of Earth at IllumiNations, our stunning fireworks show that celebrates the spirit of humanity.

Instagram #1: This Saturday, and every Saturday, behold the past, present and future of Earth at IllumiNations, our stunning fireworks show that celebrates the spirit of humanity.

Facebook #2: Have you seen our newest TV ad yet?  https://www.youtube.com/watch?v=yndClF78W-o&list=PLflf8xbnbx66e4L2VLkCFcCNRsNQOdrN4&index=4

Check out our new #DisneySide app that transforms you into popular Disney Parks characters: https://itunes.apple.com/app/id945289759

Instagram #2: Have you seen our newest #DisneySide ad yet?https://www.youtube.com/watch?v=yndClF78W-o&list=PLflf8xbnbx66e4L2VLkCFcCNRsNQOdrN4&index=4 #BuzzLightyear (share 15 seconds of the ad)

Check out our new #DisneySide app that transforms you into popular Disney Parks characters: https://itunes.apple.com/app/id945289759

Twitter #2: Have you seen our newest #DisneySide ad yet?https://www.youtube.com/watch?v=yndClF78W-o&list=PLflf8xbnbx66e4L2VLkCFcCNRsNQOdrN4&index=4 #BuzzLightyear

Twitter #3: Check out our new #DisneySide app that transforms you into popular Disney Parks characters: https://itunes.apple.com/app/id945289759

Sunday, April 5:

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Facebook #1: Happy Easter from your friends at Epcot!

Twitter & Instagram #1: #HappyEaster from your friends at #Epcot!

Facebook #2: Have you heard? Due to its popularity, we’re expanding Epcot’s Soarin’! http://www.orlandosentinel.com/travel/attractions/theme-park-rangers-blog/os-disney-toy-story-mania-soarin-20150305-post.html

Twitter #2: Have you heard? Due to its popularity, we’re expanding #Epcot’s #Soarin’! http://www.orlandosentinel.com/travel/attractions/theme-park-rangers-blog/os-disney-toy-story-mania-soarin-20150305-post.html

Monday, April 6:

 

Facebook: Watch as Epcot’s Horticulture Manager, Eric Darden, gives us a closer look at the royal sisters, Anna and Elsa, before they made their debut at Epcot: https://www.youtube.com/watch?v=N760Vuc-nlg. Purchase tickets here: http://di.sn/6004FDej

Twitter & Instagram: Watch as Epcot’s Horticulture Manager, Eric Darden, gives us a closer look at the royal sisters, #Frozen’s #Anna and #Elsa: https://www.youtube.com/watch?v=N760Vuc-nlg. Purchase tickets here: http://di.sn/6004FDej (share 15 seconds of the video on Instagram)

Tuesday, April 7:

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Facebook: Did you know that the Eiffel Tower replica at Epcot’s France is 103 feet tall? (The real Eiffel Tower in Paris, France is 986 feet tall.)

Instagram: Did you know that the Eiffel Tower replica at Epcot’s France is 103 feet tall? (The real Eiffel Tower in Paris, France is 986 feet tall.)

Facebook #2: Show ye #DisneySide! The pirates from the Pirates of the Caribbean attraction turned Central Park into Central pARRRk recently, showing their “Disney Side” to New York park goers. How do you show your Disney Side? http://di.sn/azA

Twitter & Instagram #2: #DisneySide: See pirates from the #PiratesoftheCaribbean turn #CentralPark into Central pARRRk: https://www.youtube.com/watch?v=Huy9uyI03Hg (share 15 seconds of the video for Instagram)

Wednesday, April 8:

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Facebook: Summer is just around the corner. Make plans today to visit Epcot, the eleven countries represented here, and Future World!

Twitter and Instagram: #Summer is almost here. Make plans today to visit #Epcot, the 11 countries represented here, and #FutureWorld!

Thursday, April 9:

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Here’s what’s on tap for the sixth Fun Fresh Weekend at Epcot International Flower & Garden Festival:

  • Garden Rocks Concert Series Musical Act: The Village People
  • Catch Cindy Stump and Andrea Hanson from Disney’s Horticulture as they share tips and tricks you can plant in your own garden
  • See informative and entertaining presentations from nationally known garden personality, Steve Aitken of Fine Gardening Magazine
  • Join experts as they present great gardening ideas for everyone

For details, visit https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-fun-fresh-weekends/

Twitter & Instagram: This weekend see the Village People at the 6th #FunFresh Weekend at Epcot!  https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-fun-fresh-weekends/

Friday, April 10:

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Facebook: See Anna and Elsa at this year’s Epcot International Flower & Garden Festival! https://disneyworld.disney.go.com/events/epcot-international-flower-and-garden-festival/purchase/

Twitter & Instagram: See #Anna & #Elsa at this year’s #FreshEpcot! https://disneyworld.disney.go.com/events/epcot-international-flower-and-garden-festival/purchase/ #Frozen

Saturday, April 11:

45c9e8f89d62328cb0f6710eb84d5a95Facebook: Take your little ones on a topiary scavenger hunt at the Epcot International Flower and Garden Festival March 4 – May 17, 2015!

Twitter & Instagram: Take your little ones on a topiary #scavengerhunt at #FreshEpcot: http://disneyworld.disney.go.com/media/wdw_nextgen/CoreCatalog/WaltDisneyWorld/en_us/PDF/FG_SH_Print_BW.pdf (post just the top portion of the image)

Sunday, April 12:

Facebook: The magic of Epcot: https://www.facebook.com/video.php?v=10153180091128274&set=vb.155669083273&type=2&theater

Twitter & Instagram: The magic of Epcot: https://www.facebook.com/video.php?v=10153180091128274&set=vb.155669083273&type=2&theater

 

Monday, April 13:

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Facebook: Here’s a look at new items available at the International Flower and Garden Festival: http://disneyparks.disney.go.com/blog/2015/03/photos-merchandise-blooms-at-epcot-international-flower-garden-festival-2015/

Twitter & Instagram: Here’s a look at new items available at the International Flower and Garden Festival: http://disneyparks.disney.go.com/blog/2015/03/photos-merchandise-blooms-at-epcot-international-flower-garden-festival-2015/

Tuesday, April 14:

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 Facebook: 5 Tips for a Naturally Beautiful Garden from the Epcot International Flower & Garden Festival experts.

Instagram: 5 Tips for a Naturally Beautiful Garden from the Epcot International Flower & Garden Festival experts. #FreshEpcot #EpcotinSpring #WaltDisneyWorld #vacation #tutorial #DIY #tricks

Wednesday, April 15:

Facebook: View the official Epcot International Flower & Garden Festival guide here: https://wdpromedia.disney.go.com/media/wdpro-assets/parks-and-tickets/tours-and-experiences/epcot-international-flower-and-garden-festival/Epcot_International_Flower_Garden_Festival_2015_Menu.pdf?23022015101250

Twitter: View the official #FreshEpcot guide here: https://wdpromedia.disney.go.com/media/wdpro-assets/parks-and-tickets/tours-and-experiences/epcot-international-flower-and-garden-festival/Epcot_International_Flower_Garden_Festival_2015_Menu.pdf?23022015101250

Thursday, April 16:

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Facebook: We extended the 7th Fun Fresh Weekend by 2 days in honor of Earth Day on Wednesday! Check out all of fun events here:  https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-fun-fresh-weekends/

Twitter & Instagram: This weekend celebrate #EarthDay at the 7th #FunFresh Weekend at #Epcot!  https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-fun-fresh-weekends/

Friday, April 17:

Epcot-International-Flower-and-Garden-Festival

Facebook: Only 30 days left to enjoy the many fresh experiences, food and music events at the 22nd International Flower & Garden Festival: https://disneyworld.disney.go.com/events/epcot-international-flower-and-garden-festival/purchase/

Twitter & Instagram: Only 30 days left to enjoy the #food, #music, #topiaries & fresh experiences at the 22nd #FreshEpcot: https://disneyworld.disney.go.com/events/epcot-international-flower-and-garden-festival/purchase/

Saturday, April 18:

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Facebook: The Epcot International Flower & Garden Festival is more than topiaries! Savor a taste of spring as you stroll the park and treat your senses to a selection of fresh flavors, with seasonal dishes and beverages at each stop! https://disneyworld.disney.go.com/events-tours/epcot/outdoor-kitchens/

Twitter & Instagram: #FreshEpcot is more than topiaries! Savor a taste of spring as you stroll the park: https://disneyworld.disney.go.com/events-tours/epcot/outdoor-kitchens/

Sunday, April 19:

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Facebook: Check out all of the delicious food offerings available at the 22nd International Flower & Garden Festival: https://wdpromedia.disney.go.com/media/wdpro-assets/parks-and-tickets/tours-and-experiences/epcot-international-flower-and-garden-festival/Outdoor_Kitchens_Menu.pdf?23022015102047 (create a 2015 version of the above image)

Twitter & Instagram: Check out all of the delicious food offerings available at the 22nd #FreshEpcot: https://wdpromedia.disney.go.com/media/wdpro-assets/parks-and-tickets/tours-and-experiences/epcot-international-flower-and-garden-festival/Outdoor_Kitchens_Menu.pdf?23022015102047 (create a 2015 version of the above image)

Monday, April 20:

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Facebook: Discover a fresh take on all things flower and garden – including lush gardens, inspired flavors, and lively entertainment!

Twitter  & Instagram: Discover a fresh take on all things flower & garden at #FreshEpcot!

Tuesday, April 21:

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Facebook: Happy International Creativity and Innovations Day from Epcot’s Future World! https://disneyworld.disney.go.com/attractions/epcot/mission-space-advanced-training-lab/

Twitter & Instagram: Happy International Creativity and Innovations Day from Epcot’s Future World! https://disneyworld.disney.go.com/attractions/epcot/mission-space-advanced-training-lab/

Wednesday, April 22:

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Facebook: Happy Earth Day from your friends at Epcot!

Twitter & Instagram: Happy #EarthDay from your friends at #Epcot!

Thursday, April 23:

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Facebook: Discover why Florida is one of the top agriculture producing states in the nation at Florida Fresh Weekend at Epcot International Flower & Garden Festival: https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-fun-fresh-weekends/

Twitter & Instagram: Discover why #Florida is one of the top #agriculture producing states in the nation at #FloridaFresh Weekend: https://disneyworld.disney.go.com/events-tours/epcot/flower-garden-fun-fresh-weekends/

Friday, April 24:

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Facebook: Did you know that more than 30 tons of fruits and vegetables grown at The Land pavilion at Epcot are served in Walt Disney World restaurants?

Twitter & Instagram: Did you know that more than 30 tons of fruits and vegetables grown at The Land pavilion at Epcot are served in Walt Disney World restaurants?

Saturday, April 25:

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Facebook: Delight in a dazzling array of over 100 topiary displays, gardens and exhibits—each featuring seasonal designs or several popular Disney characters—only at the Epcot International Flower & Garden Festival! https://disneyworld.disney.go.com/attractions/epcot/flower-garden-topiaries/

Twitter & Instagram: Delight in a dazzling array of over 100 #topiary displays, #gardens & exhibits only at #FreshEpcot!  https://disneyworld.disney.go.com/attractions/epcot/flower-garden-topiaries/

Sunday, April 26:

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Facebook: Top 5 must-do’s at the 22nd International Flower & Garden Festival: https://disneyworld.disney.go.com/events/epcot-international-flower-and-garden-festival/purchase/ (create a 2015 version of the above image)

Twitter & Instagram: Top 5 must-do’s at the 22nd International Flower & Garden Festival: https://disneyworld.disney.go.com/events/epcot-international-flower-and-garden-festival/purchase/ (create a 2015 version of the above image)

Monday, April 27:

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Facebook: Top 5 Tips for a naturally beautiful garden:  https://disneyworld.disney.go.com/events/epcot-international-flower-and-garden-festival/purchase/

Twitter & Instagram: Top 5 Tips for a naturally beautiful garden: https://disneyworld.disney.go.com/events/epcot-international-flower-and-garden-festival/purchase/

Tuesday, April 28:

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Facebook: Did you know we have 51 dining options at Epcot?  

Twitter & Instagram: Did you know we have 51 #dining options at #Epcot?

Wednesday, April 29:

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Facebook: Know before you go: Epcot Attraction Height Ranges.

Twitter & Instagram: Know before you go: Epcot Attraction Height Ranges.

Thursday, April 30:

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Facebook: Take your tot around the globe as you tour World Showcase and meet up with some familiar faces along the way!

Twitter & Instagram: Take your tot around the globe as you tour World Showcase and meet up with some familiar faces along the way! 

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