Now that you know why you should be using Facebook and other social media platforms, below is how to use Facebook to reach your audience and sell more homes.
Be useful to your followers
Share content potential homebuyers, potential home sellers, current homeowners, and new homeowners will find useful. You don’t want to just sell, sell, sell. Your followers will quickly lose interest and will likely unfollow you. Many of your followers will probably be past clients; they already have homes so receiving listing notifications probably won’t be very compelling for this group.
Post original content
Posting original content will help bring clients to your website. Blog posts, white papers, and original images are great ways to drive more traffic to your website.
Sharing articles from your brokerage or news organizations help your posts reach a larger audience. If someone follows your page and the page of the content you are sharing, they are far more likely to see your post.
Engage with your followers
Respond to any comments you receive. After all, Facebook is a social network.
Use (relevant) trending topics and hashtags
Looking at Facebook’s Trending Topics (on the right-hand side of your personal newsfeed) will give you an idea of what is popular at the moment. Using this knowledge, you can reach a wider audience.
Occasionally post your listings
When you post about your listings on Facebook, include high-resolution photos and rich details about the property. Don’t forget to add a link to your website!
Change things up from the ordinary property photos and give your followers a better feel for your listing by posting a high quality video.
Broadcast via Facebook Live Videos
A new feature, Live Videos allow you to broadcast live video from your iPhone or Android to your Facebook Page. You can use this feature to create a virtual open house or to give followers a behind the scenes look at a new condo development. Making this new feature even more appealing, Facebook just announced today that Live videos will be ranked more highly in News Feeds. Meaning, your Live Video will be viewed by more individuals than a regular video post. Here are tips for getting started with Live Videos.
(I couldn’t find a realtor who is using this tool yet. Even more reason to start using it. Stand out from the crowd!)
Show community involvement
Did you help build a Habitat for Humanity home? Did you run a 5k in support of cancer research? Let your fans know and be sure to include the event hashtag to reach a wider audience.
Recently sold a house? Won an award? Featured in an article or local TV news? Let your fans know!
Facebook continues to make it more difficult for Facebook Page content to reach your audience.